Erdem X H&M

It’s been a while since I have posted but how could I not talk about the launch of the Erdem X H&M Collection? As always this is the time of year of the much hyped H&M designer collaboration. What made the collection even more exciting was that it included the first ever menswear pieces designed by the Turkish designer famed for his use of floral prints. I always get caught up in the frenzy of the collection launch days and inevitably buy whatever I can get my hands on but in reality wear it once and never again. This year was no exception and on the 2nd of November I was lucky enough to nab some pieces from the Oxford Circus store in the afternoon.

I think H&M have got savvy with creating enough depth of product to satisfy customer demand on the day of the collection launching. Sure I had to wait in line for all of 10 minutes but when I entered the Erdem pop up shop on the 4th floor most items from the collection were still available to buy. With literally only 10 minutes to shop it was a case of buy now, try later. Different was the case at the Regent Street store where you could shop the collection freely on the ground floor. Most items I bought were returned (there is a 3 day returns policy) however what did make the cut was this Silk Floral Pyjama Shirt. To me this was a key piece from Erdem’s debut menswear collection for H&M and luckily I managed to get the last one available in store along with the matching trousers. When shopping the designer collections it’s worth while hanging around to wait on items coming back from the fitting room. That’s how I managed to get these pieces.

Whilst not shy of wearing head to toe print for the moment I have enjoyed wearing the pieces separately. This is a bit easier on the eye and to wear. Mixing it with blue jeans makes it a bit more casual. This shirt is really easy to dress up or down. Wearing it with my vintage Camel Coat makes for the perfect outfit on a crisp Autumn day.

Leave a Reply