The Logo Tee

The phrase “what goes around, comes back around” can be applied to many things and in particular, Fashion. With that being said I am not at all surprised to see the come back of the logo tee. Most popular of all being the Gucci Logo tee.


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Lusting after the Gucci logo tee I took a trip to the Bond Street store to try it on. Albeit being a size too big I was somewhat disappointed. It was a bit too sheer and quite franklyfor £260 I just didn’t feel that it was worth it. I think the t-shirt is definitely one of those items that looks better in a picture  than in real life. You only have to look on Instagram to see a plethora of Fashion bloggers wearing it. Most notably Bryan Boy on a beach in the Philippines.


With that being said I was inspired to look for something similar from an alternate brand. When it comes to designers I tend to buy more into accessories rather than ready to wear. Guess is a brand that has been on my radar usually to avoid however with all things 90’s becoming a trend I looked to the brand for inspiration when trying to find an alternative for the Gucci logo tee. Guess is a classic American brand founded by the Marciano brothers in 1981. When I think of them I am instantly reminded of the iconic black and white campaigns featuring Anna Nicole Smith, Claudia Schiffer etc to name a few.


With a quick browse of their online store I didn’t take me long to find what I was looking for. The white classic logo tee. I went for the classic red logo on a white background as I felt that the bolder the better, that’s what logos are all about right? The online shopping service was seamless and the t-shirt was delivered in under a week after ordering. I instantly wore this layered under a denim jacket and my classic camel coat. Of course there had to be a bit of Gucci in there somewhere, so I finished the look with my red fringed loafers. A perfect example of buying into designer accessories vs. ready to wear.

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