The phrase “what goes around, comes back around” can be applied to many things and in particular, Fashion. With that being said I am not at all surprised to see the come back of the logo tee. Most popular of all being the Gucci Logo tee.
Image courtesy of GQ.com
Lusting after the Gucci logo tee I took a trip to the Bond Street store to try it on. Albeit being a size too big I was somewhat disappointed. It was a bit too sheer and quite franklyfor £260 I just didn’t feel that it was worth it. I think the t-shirt is definitely one of those items that looks better in a picture than in real life. You only have to look on Instagram to see a plethora of Fashion bloggers wearing it. Most notably Bryan Boy on a beach in the Philippines.
With that being said I was inspired to look for something similar from an alternate brand. When it comes to designers I tend to buy more into accessories rather than ready to wear. Guess is a brand that has been on my radar usually to avoid however with all things 90’s becoming a trend I looked to the brand for inspiration when trying to find an alternative for the Gucci logo tee. Guess is a classic American brand founded by the Marciano brothers in 1981. When I think of them I am instantly reminded of the iconic black and white campaigns featuring Anna Nicole Smith, Claudia Schiffer etc to name a few.
With a quick browse of their online store I didn’t take me long to find what I was looking for. The white classic logo tee. I went for the classic red logo on a white background as I felt that the bolder the better, that’s what logos are all about right? The online shopping service was seamless and the t-shirt was delivered in under a week after ordering. I instantly wore this layered under a denim jacket and my classic camel coat. Of course there had to be a bit of Gucci in there somewhere, so I finished the look with my red fringed loafers. A perfect example of buying into designer accessories vs. ready to wear.